What's it? an "It's-it" ...who's on first?

A San Francisco treat! Our friends, Ben & Kristin are responsible for the introduction to the "It's-it", which explained the random signs on east side of 101, south of the city, near the plane station. The corporate offices are visible from the freeway, so after we had 'em we had to see the place...so you know us, just wandered around with our maps...

San Francisco is hailed as the home of Oysters Kirkpatrick, sourdough French bread and Green Goddess dressing, but there's one local gastronomic adventure
that has never been guarded so tenaciously by natives that only recently, when announcement came that it's birthplace would be razed, did any of us latecomers have an inkling of the wonder.

The "It's-it" has emanated for 45 years from one of the once exotic refreshment stands of San Francisco's historic Playland at the Beach. It was born in 1928 and delivered by amusement park owner, George Whitney. Today the very mention of its name sets off the salivary glands in a legion of protectors whose childhood Sundays meant a trip to the "it" stand...

- American Home Magazine

What is it? "...a scoop of vanilla ice cream between two large old-fashioned oatmeal cookies and then dipped the sandwich into dark chocolate. On that very day, the It's It Ice Cream Sandwich..."



It comes in 4 flavors: vanilla, chocolate, cappuccino & mint.



Of course, there is more humor behind this post as it was published 3 months after it was conceived. Bob has been saving the boxes in the picture and some of the wrappers, which Suzanne kept throwing away. Right up to the point of going out to get a fresh It's-it, as pictured, she wanted to derail the effort and go to Borders to get some cards.